That is probably a combination of overpricing, and also underestimating how many units will actually move and how much things really cost. Īnd most small brands have a life span in the single digits of years. I also think a lot of small brands end up selling much of their stock at a cut price, even if initially they have " sold out". Maybe not 10x more, but it is very different. It sounds crazy if you're a one man show working out of a spare room, but things are a little different if there are even just one or two employees, proper premises, modern equipment that meets all the various safety regulations etc. I think that the general rule of thumb in the watch world is base cost times 10 for the final price. First of all that's some fantastic looking work there Angrybear! I have messed around with different photoetching techniques a bit in the past and never had terrific results- I might have to needle you a bit on your techniques!
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